Why Build Company Culture
Company culture has always been important, but it has slowly become more important now than it ever has been. Every company has adapted to the effects of social media on transparency and access to information. The rise of digital media culture has driven every brand to enhance their digital footprint, how you are portrayed in those social forums can define the future of your company. Your brand is your identity, it is your basis for forming a company culture. Defining why your company is providing the product it is has become even more important and more visible through social media. The younger generation looks to meaning over value to drive their passion for a common goal. Sharing ideals and beliefs in the foundation of a business drives trust. It defines how you do business, how you interact with your staff and clients.
What’s in a Foundation
Our 3R guarantee of Relationships, Reliability, and Results is an amazing example of the foundation of a company’s culture, it is our integrity, our unique identifier. No questions asked, no excuses. Without that in any company, or any person, we are nothing. We know who we are. It is important to have a common identity and beliefs to drive home those ideals in what you are doing together as an organization.
Body and Soul
Your image on social media is like your company’s body and its culture is its soul. Developing a strong organizational culture comes not only from influencing social media, it begins by coming together as an organization to define your business’ values. A company must show who it is, what it has done, its ups and downs, that is what builds an organization’s culture. Building a strong sense of organizational values can improve business performance by motivating employees. Hiring those that embody your company values and ideals further strengthens your foundation.
Your Culture is Your Product
Your culture defines what your product, who you are is the game changer for your customer. Your audience and employees should be able to identify with your product. Emulating Apple products is a great example, attaining the lofty dedication they have where it doesn’t matter what product it is their base buys. You are your brand; your customers and employees define your brand no matter what it is you own it. Fiercely defending and supporting a product is a defining factor of many successful products that would otherwise have gone unnoticed much like VHS vs BETA, what won the format war for VHS was their branding.
Company culture must maintain its important as every organization evolves. It holds you accountable, makes you and your employees more motivated and energized to be a part of an organization. The effect it has on your digital outreach pushes into the real world and forms your identity. The foundation of your company is at stake, take a hold of your future and find your unique identifier.